Inside the mind.

A blog of inspirations, interests, personal sketches, random design-related thoughts, and unfiltered ideas.

Herbie Hickmott,



For a poster series illustrating ten principles of great design, these are - appropriately - beautifully designed. Otherwise it would have been a bit awkward.

Created by Turkish graphic designer Efil Türk using only paper cuttings, these explore the concepts of hierarchy, rhythm, balance, pattern, proportions, space, emphasis, contrast, movement and unity in stunning fashion.

Admire, and learn, below and visit Efil’s Behance page for more great work.

I love these posters so much.  The posters are playful and really capture each of the principles.  I’m drawn to the cut paper look, and admire Efil’s stunning craft. 

My favorite posters are “Pattern” and “Emphasis”. 

TONE | Trent Jaklitsch

Interesting (and oddly erotic) video shows the complex beauty of mixing paint. I love the editing of the video - the way the music is timed perfectly with the dynamic and vibrant shots of the up close paint. 

Airbnb Rebrands

This is a phenomenal example of the rebrand upgrade.  The thought, creativity, design, and ingenuity established in the mark is followed through in the full rebrand.  

How to Eat Your Way Through San Francisco: A Visual Diary

[L to R] - all taken with iPhone, more SF photographs taken with real camera to come!

In-N-Out Burger333 Jefferson St, San Francisco, CA 94133
Well, my first real (layovers don’t count) trip to California, wouldn’t be complete without a visit to In-N-Out.  I was pleased to find out that the one In-N-Out location outside of Southern California, was in the heart of the tourist area of San Francisco, where my friends and I spent most of our first day.  The burger was quite good - juicy, flavorful, and meaty. The fries were salty and delicious.  I can’t decide whether I prefer In-N-Out or Shake Shack.  (I guess i have to settle on Shake Shack for my proximity.)

Balompie Café3349 18th St, San Francisco, CA 94110
San Francisco is a sprawling, diverse, exciting food city.  My friend Joe said that we had to try a pupusa (traditional Salvadorian dish) while we were visiting. This delicious combination of cornmeal dough and filling (chorizo + cheese, mixed bean + cheese in my case) was so flavorful and so simple.  Handmade and served with rice and the most incredible beans I’ve ever had, this was the perfect late lunch after an exhausting hike through Muir Woods.

Dear Mom (S+M Vegan Chefs brunch pop-up) | 2700 16th St, San Francisco, CA 94103
My friends and I headed to Dear Mom (around the corner from where I was staying) for brunch on Saturday.  Unbeknownst to us, Dear Mom does not serve brunch on their own - instead, they feature a rotation of pop-up brunch menus prepared by local chefs and restaurants.  During our visit brunch was being served by S+M Vegan Chefs.  I ordered this beautiful creation: avocado toast with a hash made from roasted potatoes and peppers.  The gravy over top was dark and flavorful (possibly utilizing coffee? I can’t exactly remember.) Plus, those avocado slices! *swoon*

Nopalita1224 9th Ave, San Francisco, CA 94122
Described as a ‘sustainable organic Mexican kitchen’, Nopalita sits right outside of Golden Gate Park, and served as the perfect lunch spot after we spent a few hours wandering the de Young Museum in the park (go see the Modernist exhibit!) I ordered the Torta Pambazo, a chili-dipped sandwich with chorizo, potatoes, avocados, cabbage, queso fresco, crema and salsa escabeche.  This incredible sandwich was served with hand-cut, house-made Kennebec potato chips.  The chips were thick, crispy, and salty.  The sandwich was balanced and had a nice blend of the spice from the chili and chorizo, paired with the creaminess of the avocado and queso fresco. Not pictured: the best popsicle I’ve ever had: a house-made dark chocolate + cinnamon popsicle. 

Outerlands4001 Judah St, San Francisco, CA 94122
The four of us stopped here for brunch before driving up to Muir Woods.  The menu isn’t overloaded with options, but instead opts for classics, like my fried eggs + bacon, and a mix of house-made breads/sweets/pastries (see below.) My fried eggs and bacon were placed on a huge piece of toast, which was crispy, and worked nicely with the salty bacon.  The dijon vinaigrette on the greens was a great touch as well. 

Woodhouse Fish Co.2073 Market St, San Francisco, CA 94114
Admission: I’ve never had a lobster roll before. I’ve seen the light and I’m not looking back.  This lobster roll (a favorite of my friend, Joe) was meaty, buttery, loaded with bright flavors, and flat out incredibly delicious.  The fries are super salty, but the real star of the show is the lobster roll.  (This was the “small” lobster roll on the menu.  While I am sure I could have eaten the “large” I am happy I opted for the small - I don’t know if I would function properly after that much butter and mayonnaise.)

Outerlands4001 Judah St, San Francisco, CA 94122
Because my friends Joe & John were raving about their breads/sweets/pastries, I spotted the ‘Soft Pretzel’ option from a mile away and didn’t think twice.  Being from Philadelphia, I take soft pretzels very seriously.  This was a loose interpretation of a Philadelphia-flavored soft pretzel, but was in the right ballpark.  It appears more like a croissant, but is filled with cheese and bacon.  

Susan Kare, Iconographer (EG8)

Terrific presentation by Susan Kare on her icon design career and process.  Truly inspiring to see how such memorable and ubiquitous images were created, from concept to use.


Papers for Characters

Spanish design studio Atipo has created a collection of minimalistic movie posters that are made from paper. 




The entire collection of “The quick brown fox jumps over the lazy dog” made with 0.10mm - 0.35mm - 0.70mm dots.

This collection was made for a workshop and a conference that I held in the University of Wisconsin Stevens Point during the NowHere conference, an annual event organized by the UWSP-AIGA chapter.

More  details on Behance

Limited edition prints are available - Store

Casalta Xavier
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I am blown away at this.  If I am ever 5% as talented, patient, and dedicated as Casalta Xavier…